Marketing Cases

Below are some commonly used Marketing Cases used in many MBA courses. Check the links to purchase or to find blog posts where I summarize the cases.

  • We’re All Marketers Now – Tom French, Laura LaBerge, and Paul Magill – McKinsey Quarterly (Article)
  • Note on Low-Tech Marketing Math – Robert J. Dolan – Harvard Business School (9-599-011) (Article)
  • Note on Marketing Strategy – Robert J. Dolan – Harvard Business School (9-598-061) (Article)
  • Marketing Analysis Toolkit: Situation Analysis – Thomas Steenburgh, Jill Avery – Harvard Business School (9-510-079) (Article)
  • Marketing Analysis Toolkit: Breakeven Analysis – Thomas Steenburgh, Jill Avery – Harvard Business School (9-510-080) (Article)
  • Marketing Analysis Toolkit: Market Size and market Share Analysis – Thomas Steenburgh, Jill Avery – Harvard Business School (9-510-081) (Article)
  • Connecting With Customers – Gilbert D. Harrell – (Book)
  • Marketer’s Toolkit: The 10 Strategies You Need to Succeed – Richard Luecke – (Book)
  • The Fashion Channel – Wendy Stahl – Harvard Business Publishing (Case)
  • Clean Edge Razor: Splitting Hairs in Product Positioning – John A. Quelch, Heather Bckham – Harvard Business Publishing (Case)
  • Designing the Right Product Offerings – David S. Evans and Karen L. Webster – MIT Sloan Management Review (Article)
  • Pricing, Profits, and Customer Value – Frank V. Cespedes, Benson P Shapiro, Elliot B. Ross – Harvard Business School (9-811-016) (Article)
  • Brands and Branding – Douglas B. Holt – Harvard Business School (9-503-045) (Article)
  • Natural Cereals Case – Arthur Anderson & Co. SC – Business Ethics Program (Case)
  • Channel Management – Frank V. Cesedes – Harvard Business School (9-590-045) (Article)
  • Steering Customers to the Right Channels – Joseph B. Myers, Andrew D. Pickersgil, Evan S. Van Metre – McKinsey & Company (Article)
  • Pricing New Products – Michael V. Marn, Eric V. Roegner, Craig C. Zawada – McKinsey & Company (Article)
  • The Four Things a Service Business Must Get Right – Fraces X. Frei – Harvard Business Review (Article)
  • Putting the Service-Profit Chain to Work – James L. Keskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., Leonard A. Schlesinger – Harvard Business Review (Article)
  • Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign – John A. Quelch, Laura Winig – Harvard Business School (9-507-005) (Case)
  • Customer Profitability and Lifetime Value – Elie Ofek –  Harvard Business School (Article)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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